Why SMEs Should Use LinkedIn Polls For Their Brands
LinkedIn Polls, are like free beers after the happy hours for SMEs in terms of information about brands/products owned by them. Imagine a situation where you do a poll in the offline world. Apart from the cost, there are innumerable headaches that one has to go through, LinkedIn polls are like gems. It�s not the cost but the ease, relevancy, spontaneity, etc.that makes LinkedIn Polls stand out. So if you are doing a product launch or you want to gather the general perception about your recent services, LinkedIn Polls fulfills your appetite.
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| LINKEDIN POLL EXAMPLE |
Why use LinkedIn Polls
Free to use: LinkedIn Polls app is free to use which means that SMEs are already smiling. As they are free they have been built to be used easily. You can create your poll with ease by merely providing your poll questions and the relevant answers. Its that simple to create.
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| CREATING LINKEDIN POLL |
Real-time data: LinkedIn polls have a time frame. The data gathered by LinkedIn users is real-time and relevant. Normally in an offline poll by the time its created, data is gathered and submitted, chances are that the informations reliability has expired.
Manage number of polls: LinkedIn polls are free and there is no limitation on the number. So you can create multiple polls at any given time and there are no restrictions. Imagine creating multiple polls in the offline world - now thats a lot of cost and effort. This is no more a constraint in the LinkedIn polls.
Results and demographics are infographics: You create a poll but getting the demographics takes time. LinkedIn polls provide you with demographics in real-time and based on a few criteria. Age, Seniority and Gender are the various criteria that makes the demographics really valuable. LinkedIn polls goes one step ahead and also provides demographics based on the answers related to your poll question. This leads to analyze your data at a very basic level and find out how each answer to your question has been selected by an user. This level of granularity and depth is provided in real-time, infographically and with no cost making LinkedIn polls an assured choice by SMEs.
Share it on other platforms: You have a LinkedIn poll and you have results too, so how about sharing this on other social networks such as Twitter, Facebook, etc. The idea is to create awareness amongst your community that is present on other social networks. Finally you have got all the data of your latest poll, so sharing the results on your website increases the spike of your business ethics in the eyes of your customers. These things are very easily possible via LinkedIn polls but still a rare thing for offline polls.
Engage via comments: Wouldnt it be great if your customers express their views simultaneously while answering your poll? For a business, this would be a great way to capture data and also hold the right nerve of your online customers. This kind of engagement is an add-on with the information that has been provided by the LinkedIn Polls. Information is very important but engaging users via comments helps you to understand others viewpoint and is also a healthy signal to build relationships. This kind of engagement is not possible in offline polls.
Information from LinkedIn users: The information provided in LinkedIn polls can be disputed that it may not be relevant but at least it�s coming from professionals who are using the world�s renowned professional platform - LinkedIn. Above all LinkedIn polls being free, easy, real time and engaging makes it a sure winner to be tried by SMEs.
We are quite positive that LinkedIn polls can help SMEs who want to get a feel about their products/services from their online customers. But are SMEs thinking alike?