Why Venue Owners should claim Venues on Foursquare
Foursquare with more than 3 million users is now trying to leverage its geotagging network for business, brands and venue owners. The model of survival for business in today�s time is crystal clear; �Be Social�. Are you one of those business owners in India who think that Location based Social Media has no financial visibility then its time for you to upgrade? With more than 33 million Indians spending ample time on social media sites, businesses have no choice but to follow their customers. Venue owners in India are accepting the change too. Yolkshire, TSS, Parmar Distributor are the few names that have claimed their venues on Foursquare and getting social with their customers in Pune. Are you are a venue owner, you could do this too on Foursquare and here are some reasons why you should:
2011 is the year of Location Based Social Media (LSM)
2010 closed the chapter of SM being a fad and 2011 is witnessing a new phase of ideas getting evolved. 2011 is the year of LSM and a year to take the social experience one step ahead and generate revenue. LSM is already a crowded space with Gowala, Facebook Places and Google Latitude but Foursquare stands out. Foursquare was primarily built for fun with a pinch of gaming tryst, catching up with friends who were few blocks away. With the rise of 2011, Foursquare has started to branch out and has opened up doors for business and brands. Analysts and strategists will debate that Foursquare lacks the numbers in the social network but with 130000 user checkins on a single day for one event, SuperBowl has silenced the critics. It�s not the numbers but the engagement number that scores high and Dennis Crowley is justifying it. 100 million internet users and 40 million users using their mobile gadgets for browsing internet in India leaves no room for debate that LSM wont be a success in India. Our optimistic thoughts were supported by Foursquare who recently made their first partnering in India with Cafe Coffee Day. Next couple of months LSM space and especially Foursquare business events in India is going to bloom, assuming that 3G will operate full-fledged.
Free Branding for Venue
Free Branding was never thought before nor any one preached but Social Media has evolved this word and Foursquare is cementing it. Foursquare for business is free and its not charging a single penny to venue owners. Anyone who is standing out there to sell knows or looks forward to minimize costs. Free branding for your venue/business is one way of reducing your costs. Venue owners can claim their venues and within 7-10 days you are ready to go. So what are you waiting for, go own it and build your community.
Free Promotion for Venues
How do you feel when you get a surprise treat from your friends? Dont you feel special and wont you go a step ahead to show your gratitude. Customers are no different and Businesses have tried all this for ages but with an increasing promotional budget. Foursquare allows venue owners to create "Special" promotions and helps business to say thank you to their loyal customers. The customer feels special and without any extra means by the business, customer does "Word of Mouth". Claim your venues and create exciting "Special" promotions for your loyal customers and undoubtedly it will soar up the barometer of brand likeness.
Free Tracking of all activities
Business is also about numbers and as venue owners you would love to see how your business is performing, how consumers are responding. Foursquare makes it easy and free for venue owners to track all developments. You dont need to be an analyst to decode. Analytics is easy and in infographic form to make life easy. So that you can track who all are visiting your venue, how frequent, what time etc. So study your performance and plan your promotional strategies accordingly.
Are you a venue owner on Foursquare, India and have we missed you?
Are you a Mayor and have you been royally treated at any of your venues?